ADIDAS
INNOVATION LAB


ROLE: DESIGNER
CLIENT: ADIDAS | HONG KONG
DATE: 2015, 2016


Re-imagine and the Adidas BOOST Innovation Lab with dynamic new activations to introduce the world’s #1 midsole technology, experience its benefits in real-time and facilitate shoppers purchasing journey in compelling fashion.

3D Holocase playing holographic animations that showcased key BOOST innovations and features

BOOST & EVA Pressure Mats for real-time run/jump tests to compare on-screen energy readings

BOOST Multi-Touch Kiosk that traced the evolution of BOOST technology, and showcased its game-changing components across product lines. Also included a Shoe Recommender module for shoppers to input their running preferences, compare and easily find the perfect BOOST shoe model for their needs.

BOOST Instrumented Treadmill – integrated with footscan and jog analytic software.




 






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