Make healthy normal digital activation


ROLE: DESIGNER
CLIENT: NEW SOUTH WALES HEALTH | AUSTRALIA
DATE: 2016


Create an engaging digital activation to promote health awareness in Westfield malls throughout New South Wales.

Produced a video game on healthy eating and lifestyle, entirely controlled by users cycling on physical bicycles (speed and direction). Different bikes were used to cater to different ages, height and gender. Each deployment saw more than 100 unique players per day, and drew crowds of spectators from all walks of life.













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