Lincoln MKZ
Beijing Launch


ROLE: ux DESIGNER, motion graphic designer
CLIENT: lincoln | HONG KONG
DATE: 2017


Help guests experience the Lincoln brand, and whet their appetite for the car’s actual unveiling at the Beijing launch event.

A sensuous series of custom digital touchpoints that combined tactile and proximity-based interactions with dynamic media.
    • Set Your Own Tone: Drum-activated colour customization to sound out your personal preference and reinforce the craftsmanship that goes into every model and variation.
    • Lines in Motion: Kinect-powered liquid movement-tracking and target-locking across a stage-length LED display that revealed the car’s various silhouette as guests strode across its proximity.
    • Voice of Strings: Custom-designed string vortex installations that allowed ultra-sensitive tactile interaction to activate dynamic content via vibrations.












© 2019 Fries Fan. All rights reserved.