PwC APEC
Knowledge Cafe


ROLE: UI DESIGNER
CLIENT: PricewaterhouseCoopers Corporate Finance Limited | HONG KONG
DATE: 2017



PwC needed an engaging digital platform to replace the traditional print handouts at its APEC event, capture attendee input and provide tracking data for analysis.

Gamified the user experience on an interactive multitouch display so multiple users could learn and compare opinions from APEC leaders, download the results and relevant event materials in a fun and engaging fashion.


More importantly, the digital platform allowed the event organizer to track user interaction, scores, poll opinions, collect feedback and optimize its content delivery throughout the event.









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